November 27, 2013 by gabnormal
GoldieBlox, feminist toy company extraordinaire, is under fire from the remaining members of the Beastie Boys for using their song, “Girls,” as the basis for a parody to be used in a two minute long commercial.
The ad is titled “Princess Machine,” and depicts girls doing typically boy things, like putting together a Rube Goldberg machine and singing about engineering and creating apps. The new song also puts down anything pink and in general is an awesome way to show young girls that they can do anything in the STEM (science, technology, engineering, math) fields just like boys do.
All that being said, the Beastie Boys were not happy to see the song used in the advertisement. The released an open letter to the New York Times saying that although they wholly support the companies mission in bringing more girls into STEM fields, they swore long ago that they would never license their songs to be used in any form of advertisement.
The letter reads:
Like many of the millions of people who have seen your toy commercial “GoldieBlox, Rube Goldberg & the Beastie Boys,” we were very impressed by the creativity and the message behind your ad.
We strongly support empowering young girls, breaking down gender stereotypes and igniting a passion for technology and engineering.
As creative as it is, make no mistake, your video is an advertisement that is designed to sell a product, and long ago, we made a conscious decision not to permit our music and/or name to be used in product ads.
When we tried to simply ask how and why our song “Girls” had been used in your ad without our permission, YOU sued US.
It has yet to be seen how the company will respond to their use of one of the most memorable tracks from the groups debut album, Licensed to Ill.